In this episode of Back to Business, host Sarah chats with PR and storytelling expert Robin Schwartz to explore the power of effective communication in today's business world. Schwartz, a 21-time Emmy Award winner, shares insights into how compelling storytelling can shape public perception, build brand loyalty, and drive action. Drawing from her experience working with businesses and nonprofits, she emphasizes the importance of crafting authentic narratives that resonate with audiences, whether through media placements or video production, and how these tools are essential for brand growth and visibility.