Show notes
Show notes
Show notes

In this episode of Back to Business, host Sarah Annas sits down with Robin Schwartz, founder of Robin Schwartz PR, to explore the art and impact of storytelling in today’s business world. With 21 Emmy Awards to her name, Robin shares her journey from an award-winning news anchor to building a successful public relations firm. She opens up about the challenges of leaving a high-profile journalism career to pursue entrepreneurship and the lessons learned along the way.

Robin dives into the transformative power of storytelling for businesses, explaining how authentic narratives help organizations connect with their audiences, build trust, and drive success. She provides actionable advice for leveraging storytelling to elevate a brand’s presence and impact, drawing from her experiences working with nonprofits and for-profit organizations alike.

Throughout the episode, Robin shares inspiring examples of the leadership and resilience she’s witnessed while working with organizations like Diversified Members Credit Union and Detroit’s Downtown Boxing Gym. These stories demonstrate how businesses can overcome challenges and use storytelling to highlight their missions, values, and achievements.

Whether you’re an entrepreneur, business leader, or PR professional, this episode is packed with practical tips and motivational stories that showcase why storytelling is a cornerstone of success in the modern business landscape.

Guest Episode

Mar 28, 2024

Robin Schwartz: Storytelling In Business, PR and Winning Multiple Emmys

Robin Schwartz: The Power of Storytelling in Business

Robin Schwartz: The Power of Storytelling in Business

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badger
Entrepreneurship
Leadership
Public Relations
Entrepreneurship
Leadership
Public Relations

Listen or watch on your favourite platforms

Guest Episode

Mar 28, 2024

Robin Schwartz: The Power of Storytelling in Business

Entrepreneurship
Leadership
Public Relations

Listen or watch on your favourite platforms

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People In this Episode.

About the Guest

About the Guest

Robin Schwartz

Robin Schwartz

Robin Schwartz

Robin Schwartz is a powerhouse in the Public Relations industry, blending her journalistic roots with a passion for impactful storytelling. With a career that began in newsrooms across New York and Detroit, Robin has earned 21 Emmy Awards for her work, cementing her reputation as a master of her craft. In 2016, she founded Robin Schwartz PR, a metro Detroit-based, woman-owned PR and video production company, where she channels her expertise to elevate the voices of businesses, nonprofits, and community heroes. Through strategic media placements and compelling narratives, Robin has made stories resonate on platforms like The Ellen Show, CNN, The New York Times, and more. Driven by her lifelong love of storytelling, she continues to shape the public relations landscape with her unique ability to inspire action through video and media.

Robin Schwartz is a powerhouse in the Public Relations industry, blending her journalistic roots with a passion for impactful storytelling. With a career that began in newsrooms across New York and Detroit, Robin has earned 21 Emmy Awards for her work, cementing her reputation as a master of her craft. In 2016, she founded Robin Schwartz PR, a metro Detroit-based, woman-owned PR and video production company, where she channels her expertise to elevate the voices of businesses, nonprofits, and community heroes. Through strategic media placements and compelling narratives, Robin has made stories resonate on platforms like The Ellen Show, CNN, The New York Times, and more. Driven by her lifelong love of storytelling, she continues to shape the public relations landscape with her unique ability to inspire action through video and media.

Robin Schwartz is a powerhouse in the Public Relations industry, blending her journalistic roots with a passion for impactful storytelling. With a career that began in newsrooms across New York and Detroit, Robin has earned 21 Emmy Awards for her work, cementing her reputation as a master of her craft. In 2016, she founded Robin Schwartz PR, a metro Detroit-based, woman-owned PR and video production company, where she channels her expertise to elevate the voices of businesses, nonprofits, and community heroes. Through strategic media placements and compelling narratives, Robin has made stories resonate on platforms like The Ellen Show, CNN, The New York Times, and more. Driven by her lifelong love of storytelling, she continues to shape the public relations landscape with her unique ability to inspire action through video and media.

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Robin Schwartz

About the Host

About the Host

Sarah Piteo Annas

Sarah Piteo Annas

Sarah Piteo Annas

Sarah Piteo Annas is a seasoned professional dedicated to building meaningful connections and driving innovation in the business world. A proud graduate of Miami University's Farmer School of Business with a degree in marketing, Sarah has cultivated a thriving career in sales and management since her college days.

As the Managing Partner at Wing Lake, Sarah leads with a vision of fostering growth and creating impactful opportunities for businesses. Her commitment to networking and innovation is at the core of her role, helping clients navigate the dynamic funding landscape and achieve lasting success.
Through the Back to Business Podcast, Sarah shares her expertise, hosting insightful conversations and delivering actionable advice to empower entrepreneurs and professionals.

In her personal time, Sarah enjoys outdoor adventures, discovering new restaurants, spending quality time with her friends, and relaxing with her cherished dogs. A lifelong learner, she is dedicated to advancing herself both personally and professionally while making a lasting impact in her field.

Sarah Piteo Annas is a seasoned professional dedicated to building meaningful connections and driving innovation in the business world. A proud graduate of Miami University's Farmer School of Business with a degree in marketing, Sarah has cultivated a thriving career in sales and management since her college days.

As the Managing Partner at Wing Lake, Sarah leads with a vision of fostering growth and creating impactful opportunities for businesses. Her commitment to networking and innovation is at the core of her role, helping clients navigate the dynamic funding landscape and achieve lasting success.
Through the Back to Business Podcast, Sarah shares her expertise, hosting insightful conversations and delivering actionable advice to empower entrepreneurs and professionals.

In her personal time, Sarah enjoys outdoor adventures, discovering new restaurants, spending quality time with her friends, and relaxing with her cherished dogs. A lifelong learner, she is dedicated to advancing herself both personally and professionally while making a lasting impact in her field.

Sarah Piteo Annas is a seasoned professional dedicated to building meaningful connections and driving innovation in the business world. A proud graduate of Miami University's Farmer School of Business with a degree in marketing, Sarah has cultivated a thriving career in sales and management since her college days.

As the Managing Partner at Wing Lake, Sarah leads with a vision of fostering growth and creating impactful opportunities for businesses. Her commitment to networking and innovation is at the core of her role, helping clients navigate the dynamic funding landscape and achieve lasting success.
Through the Back to Business Podcast, Sarah shares her expertise, hosting insightful conversations and delivering actionable advice to empower entrepreneurs and professionals.

In her personal time, Sarah enjoys outdoor adventures, discovering new restaurants, spending quality time with her friends, and relaxing with her cherished dogs. A lifelong learner, she is dedicated to advancing herself both personally and professionally while making a lasting impact in her field.

Connect with

Sarah